Featuring performances by big name artists such as Beyonce, Florence + The Machine, Jennifer Lopez, and John Legend, the Sound of Change Live charity concert shared stories of women who faced abuse, educational disparity, and lack of basic health care around the world and urged viewers to take a step towards creating change. Gloria Steinem, Madonna, Ryan Reynolds, and Jada Pinkett Smith were some of the presenters. Attendees were given a code they could use after the show to put money from their ticket purchase towards one of the many projects that Chime For Change, the organization responsible for the concert, supports. Viewers at home were urged to learn more at the organization’s webpage and contribute to a project.
Chime for Change was founded by Beyonce Knowles-Carter, Gucci Creative Director Frida Biannini, and Salma Hayek Pinault. According to the organization’s website, Chime for Change “serves to convene, unite and strengthen the voices speaking out for girls and women around the world. We focus on three key areas: Education, Health and Justice.” Beyonce said to the audience at the concert, “It’s time for change. Let’s chime for change. This is such an incredible night for me.” In all 50,000 people attended the concert the concert, raising $4.3 million in ticket sales for 200 organizations in 70 different countries around the globe.
Learn more about Chime for Change at their website.
Media Resources: Daily Beast 6/2/2013; Associated Press 6/1/2013; Chime for Change
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