Chinese Newspaper Attacks Sexism in Advertising

The Monday issue of the Shanghai paper, Liberation Daily, criticized Chinese advertising. Among other complaints of materialism and worship of foreign things, the paper said ads use sex too much to sell products, employing provocative words and images while exploiting women’s bodies. The paper also said ads promote male chauvinism, quoting one cosmetics ad promising to give a man a new wife everyday.”


Reuters - May 6, 1996

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