MacDonald Communications Corporation announced at the 1997 Marketing to Women Congress that it will sponsor an award to companies that do an outstanding job reaching women through marketing. In the first year, the award will be given to companies in the financial, health care and automobile industries. The company will also sponsor an award to the company that best markets to women through use of the world wide web. The MacDonald Communications Corporation publishes such magazines as Working Mother, Working Woman, and Ms.
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