New York-based makeup artist and Youtuber James Charles just became CoverGirl’s first male spokes-model.
The 17-year old has over 71,000 subscribers on Youtube and is followed on Instagram by over 400,000 people. He creates videos featuring a variety of makeup looks, including Halloween ideas, Snapchat filter tutorials, and bold, glitter looks, all of them equally flawless.
According to a statement from the company, “All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception.”
Fellow CoverGirl spokes-model Katy Perry released the news on Tuesday morning on Instagram. She captioned a picture featuring her and James, “Honored to have the pleasure to announce the very first COVERBOY, James Charles!”
Gender expectations surrounding make up use have been a topic of public conversation recently. Alicia Keys announced earlier this year that she would no longer wear makeup, including on television and for public appearances, with a host of other female celebrities voicing their desire to do the same.