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Female Athletes And Viewers Central To Sydney Olympics

Women athletes will play a prominent role in the upcoming Sydney 2000 Olympic Games as 270 American women compete against 4,100 women from around the world, the largest number of females ever to compete in the games. Runner Marla Runyan will be the first legally blind athlete to compete on the U.S. team, marking a significant victory for disabled athletes. While female athletes make their mark in Sydney, women around the world are expected to dominate the TV viewing audience. As a result, television broadcasters plan to cater more to women’s interests, giving more air time to women’s sporting events.

Sources:

Associated Press http://www.washingtonpost.com/wp-srv/aponline 28 August 2000

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