The former editor of McCall’s and Ladies’ Home Journal magazines died on February 27th due to complications resulting from Parkison’s disease at age 78. Hershey began her career by working at the promotion department of The New York Herald Tribune. In 1968 she left the position of executive director of McCall’s magazine to become the managing editor of The Ladies’ Home Journal. Three years after feminists staged a one-day sit-in demanding that the journal have a female editor, she became the magazine’s executive editor. In 1972, Hershey’s seminars on the role of women in the economy led to the creation of the Presidential Advisory Committee on the Economic Role of Women, on which she served. In 1982, Hershey became the president and editorial director of a new multimedia subsidiary of the Journal’s parent company, Charter Publishing Co.