According to a telephone survey conducted by San Francisco State University for ValueStar of Alameda, almost one half of the Bay area residents using online service are women. Women make up 47 percent of online users in the Bay area compared to 30-35 percent nationally. ValueStar explained that more women working at home in the region meant more women are using e-mail and are networking online. Thirty-nine percent of those surveyed said e-mail was the most popular pastime, while 28 percent favored the World Wide Web, and seven percent preferred newsgroups.
Jim Star, managing director of ValueStar, said this challenge to the assumption that men dominate cyberspace will result in increased cyberspace offerings targeted toward women.