Newsletter Seeks to Close Gender Gap in Financial Education

Wominvest Publishing has launched its first issue of Purse Strings, a newsletter created to provide investment information to women.

“While times are changing, women still lag men in investment skills and confidence,” said Purse Strings publisher Anita Saville. “Because they earn less on average than men do, women tend to save less and invest more conservatively. This can be a huge problem, especially for retirement savings, as women live an average seven years longer than men.”

Purse Strings aims to offer women investors comprehensive information regarding the planning and execution of their portfolios, taking into account both short and long-term financial goals. The newsletter gears some investing tips toward socially responsible investing, which women have shown a strong interest in. Companies and mutual funds with a history of being women-friendly are highlighted by professional money managers in the newsletter.

Other key issues addressed by financial advisors include planning after a divorce, planning for stay-at-home moms, and planning on a limited budget.

“Eight in 10 women will manage their own money at some point in their lives,” pointed out Saville. “We want to help those women meet their financial goals, while investing on their own terms.”

Call Purse Strings toll-free at 877-256-8172 to receive a free sample or a charter subscription. Updates are also available at www.pursestrings.org


Purse Strings - October 29, 1998

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