On Wednesday, Planned Parenthood announced its’ plans to spend at least $45 million to support pro-choice candidates in local, state and national races. “This year what we’re finding is that people really understand exactly what’s at stake. The stakes are higher than ever, and our donors and our supporters understand that very clearly,” said Kelly Robinson, the executive director of the Planned Parenthood super PAC. The group has announced its withdrawal from the federal Title X family planning program earlier this year after the Trump administration enforced a domestic gag rule on abortion referrals.
Following the institution of many anti-abortion policies at the federal and state level, Planned Parenthood’s super PAC has decided to embark on its largest electoral effort yet. It will be using the money to fund digital, television, and radio ads later this year, then focus on direct mail and voter canvassing in the beginning of 2020. The campaign is hoping to target 5 million voters nationwide with a focus on key states: Arizona, Colorado, Florida, Michigan, Minnesota, New Hampshire, North Carolina, Pennsylvania and Wisconsin.
Anti-abortion groups have also announced their 2020 plans, with Susan B. Anthony List planning to invest $41 million in the upcoming election cycle. Other anti-abortion groups like the Pro-Life Action League will support efforts like giving voter guides at churches and educate Christian pastors to encourage their congregations to vote.
While anti-abortion groups will use recent stances taken by the current administration to remind their bases the importance of turnout, pro-choice groups like Planned Parenthood will highlight the importance of voting in an era where reproductive rights are under constant attack.
Source: The Hill 10/09/19, NPR 10/09/19