The Republican National Committee, which has long performed poorly among women voters, has vowed to put “money, muscle and womanpower” into recruiting women to their party. In announcing the launch of the initiative, the RNC offered maps illustrating that Gore would have won the 2000 presidential election by a landslide if only women had voted, capturing 369 electoral votes instead of 267. If only men had voted, Bush would have won the vote by a landslide, instead of the tiny margin that finally decided the election. The RNC hopes that tailoring their message to women will improve their numbers among female voters. It is questionable, however, whether marketing alone can close the gender gap, which is fueled by women voters strong support for abortion rights, social services, gun control, and women’s and civil rights – positions opposed by the Republican party.