Special K Discontinues Too-Thin Model Ads

The Kellogg Co. announced that it will no longer use “super slim” models in Special K ads. The ads for the low-fat cereal depicted extremely thin women with tight-fitting clothes.

“Women generally were not able to relate to our previous ads,” said Kenna Bridges, product publicity manager for Kellogg. “They felt the body weights and sizes were unrealistic. We took the feedback and we’re reshaping our own attitude,” said Bridges.


Nando.net - February 4, 1998

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