In the past five years, Sports Illustrated’s women readership has increased by fifteen percent and now constitutes more than five million women. To meet the demand of the new readers and of a society which is increasingly interested in women’s athletics, Sports Illustrated will issue a female version of its popular sports magazine in April. It will print two editions in 1997 and decide based on response how many to issue in 1998 and beyond. The magazine will target the “Title IX Generation” – women who have grown up with legislation requiring that males and females they have equal access to sports in schools receiving federal funding. The magazine will cover the personalities and issues in female athletics.