CBS has a stated policy to reject all ads it deems controversial, including ads from MoveOn.org, PETA, and even the United Church of Christ, which dared to suggest that their church would model tolerance (“Jesus Didn’t Turn People Away. Neither Do We”).
In fact, CBS execs told the United Church of Christ that CBS rejects any ad that “touches on and/or takes a position on one side of a current controversial issue of public importance.”
Although the ad itself is secret, Focus on the Family’s own publicity indicates that it will “take a position on one side of a current controversial issue.” The ad reportedly focuses on quarterback Tim Tebow and his mother, alleging that Tebow’s mother was urged to have an abortion for medical reasons but did not. The implicit suggestion that pregnant women whose health is at risk shouldn’t worry because nothing bad will happen is downright dangerous, even if the story is true.
The Super Bowl audience, one of the largest of any event, spans all ages and political positions, and should not be used to promote an anti-abortion message.
And why would CBS promote a clearly controversial message from Focus on the Family? That organization uses their millions to promote discrimination based on gender, sexual orientation, religious beliefs – they even ran a campaign before the 2008 elections equating the U.S. with Nazi Germany!
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