Sweden is pursuing a plan of “gender-friendly” labels for products and companies that design goods for women and treat women employees well. The labeling would focus mainly on two criteria. The first criteria considers whether products were designed with women in mind. Products like backpacks and chairs many of which are built for men with little or no consideration for women’s builds and medical products, which are tested on men, but not on women would be labeled “for men,” thus making it more difficult to market these products to women.
The second criteria for labeling concerns companies’ treatment of their staffs which, if up to par, would earn the company a “gender-friendly” label. Sweden sees this program as a way to encourage businesses to be “gender-friendly.” The country plans to test the project in the fall.