U.S. Olympic Women’s Basketball Team Gains Prominence

The National Basketball Association will be publicizing the U.S. women’s basketball team, the first women’s national team recruited by USA Basketball a full year before the Olympics. NBA Properties markets the team, negotiating deals between it and corporate sponsors, licensees and television partners. It also creates advertising campaigns and helps plan exhibition games for the team.

Although the $50,000 salary each woman receives from USA Basketball hardly compares to what her male counterparts make, women’s basketball is getting increasing coverage on networks, and corporate sponsors pay several hundred thousand dollars for advertising time during the games. Several of the women team members also have their own athletic shoe endorsements. Next summer, the NBA plans to launch a women’s league to be located in several NBA cities.


The Washington Post - May 15, 1996

Support eh ERA banner