Women Begin Closing the Internet Gender-Gap

With more women and older Americans joining the Internet the demographics of net users nationwide is beginning to more closely mirror the U.S. population as a whole, according to a study released by eMarketer magazine. Traditionally, the demographics for people using the Internet as a resource reflected a largely elite group of citizens in terms of income, education and profession.

Past reports of the ratio of women to men users on theWeb have been scrutinized by media and research groups, who felt that user trends reflected a lack of support for women, who account for nearly 70 percent of retail sales in the U.The report by eMarketer magazine states that the number of female net users is rapidly growing from 33 percent in 1996 to 39 percent in 1997. The study further estimates that the number of women users will skyrocket to nearly 51 percent in the year 2002, mirroring the ration of women to ment in the population at large.


Women's Connection Online, Inc. - July 17, 1998

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