A recent survey of small business owners conducted by the Los Angeles Times and the USC Marshall School of Business found that nearly 1 in 3 women entrepreneurs conducts her business out of her home. The survey, which was confined to southern California, included businesses with under 500 employees.
Other findings from the survey reveal that women-owned businesses are less likely than male-headed businesses to have bank financing, were younger, and had fewer employees than male-owned businesses. Despite the disparities in size and economic support, the sales growth of women’s businesses was, on average, equal to that of the larger male-owned businesses.
Results from the recent survey will be discussed in-depth at The Times’ Small Business Strategies Conference, scheduled for October 17-18 in Los Angeles.