The Women’s Media Center recently launched a video on sexism in the media. The video is part of a joint campaign with Media Matters called Sexism Sells, But We’re Not Buying It, which also includes an online petition calling on all major national news networks “to stop treating women as a joke; to stop using inherently gendered language as an insult or criticism; and to ensure that women’s voices are present and accounted for in the national political dialogue.”
“We know that media companies today are under tremendous pressure to build audiences and drive ratings, but this type of vulgar, sexist commentary is not the way to do it. Women wield tremendous financial power in the United States. Our message to media companies: if you think that sexism sells, think again, because women in America are not buying it,” said Carol Jenkins, president of The Women’s Media Center in a statement.